Googling the Word "Jew"

I'm all in favor of the attempt to help Google turn up a pro-Jewish site when someone searches for "Jew," as opposed to the hate site that currently is the first result. The irony is that a possible reason that a hate site is the first result is because some anti-hate sites have linked to it, along the lines of, "Here's another hateful site that people should watch out for." (E.g., this this site on internet hate, or this syllabus for a course called "Nonsense in America.") That exposes a fault in Google, I suppose: It treats lots of links as a sign of approval, when some people might be explicitly disapproving the site in question.